Google Analytics 4 (GA4) made its appearance in October 2020. However, this isn\u2019t the first time Google has published major updates. You have already seen iterations rolling out in 2005, 2007, 2012 and finally in 2020.<\/p>\n
Google Analytics may be a challenge, so this blog will discuss how a digital marketing agency Los Angeles uses Google Analytics 4 with business intelligence tools for better tracking and analysis of content marketing strategies.<\/p>\n
Well thanks to GDPR and 2021\u2019s privacy enhancements, tracking with cookies has become quite difficult. However, GA4 fills those gaps with the help of machine learning. Additionally, cross platform tracking emphasizing user over sessions.
\nBut even sophisticated, GA4 combines app and website interactions initiated by users who are good at making marketing decisions\n<\/p><\/div>\n
So what\u2019s the catch?<\/I><\/b><\/p>\n
If using UA, the website data becomes viewable from the moment you start. But GA4\u2019s data expires after 1 year 2 months. Also, the amount of info you can store gets reduced by 75%.<\/p>\n
GA4 fits within a six step content strategy. Here are the steps:<\/p>\n
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Before talking to your audience, consider:<\/p>\n
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